Deepfake Vishing and Pretexting (AI-Enhanced Scams)

by | Dec 8, 2023 | digital-marketing-blog, Uncategorized | 0 comments

Learn More About This Post

  • How it Works: This is one of the fastest-growing threats, leveraging AI.

    • Impersonation: The scammer calls the victim, often spoofing the caller ID to appear as a legitimate company (e.g., “Coinbase Fraud Team”).

    • Deepfake Audio: The attacker may use an AI-generated voice that sounds exactly like a friend, family member, or a known executive to build trust instantly.

    • Pretext: They fabricate an elaborate, urgent story (e.g., “There is a massive security breach, and we need you to move your crypto to a new, secure, temporary address managed by us for protection”) and coach the victim into sending their funds to the attacker’s wallet.

  • Goal: To coerce the victim into making an Authorized Push Payment (a manual transfer) that the victim authorizes themselves, which is virtually impossible to reverse.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Recent News

Select Mobile Marketing Mastery: Optimizing for Success

Crafting Compelling Calls-to-Action: A Guide

Influencer Marketing Unleashed: Strategies for Impact

Email Marketing Reimagined: Innovations for Success

Data-Driven Decisions: A Marketer’s Guide

Social Media Trends to Watch in 2023